Subway Artistas Frescos™
SUBWAY Artistas Frescos™ (Fresh Artists) is an online promotion developed by SUBWAY®, Univision Radio and MediaCom to build on SUBWAY® Restaurants’ established entertainment marketing platform.
The campaign, geared primarily towards millennial Hispanics, is where “fresh” new music, up-and-coming artists, and private concerts with A-list talent intersect! Users can upload a You+SUBWAY® photo for a chance to win a fly-away trip to concert destinations all over the U.S.
Some of the website features include desktop and mobile layouts, streaming media players, contest systems, voting mechanisms, ad serving, dynamic image manipulation and social media integration.
- Art direction & digital design
- Website development
- Mobile development
- Back-end development